Skyline Realty Group: +180% Qualified Leads

Client

Skyline Realty Group is a residential real estate agency managing multiple project launches across the city.

Business Challenge

Skyline was generating leads through generic Google Ads campaigns, but most inquiries were unqualified — with a high cost per lead and low site-visit conversion.

Marketing Strategy

• Rebuilt Google Search campaign structure around project-specific ad groups
• Added qualifying questions to lead forms
• Layered in Google Display remarketing for warm leads
• Built dedicated landing pages per project

Campaign Execution

Campaigns launched in phases across Search, Display, and Local placements on Google Ads, with weekly optimization based on lead-quality feedback from the sales team.

Optimization

Negative keywords and audience exclusions were refined monthly, cutting wasted spend and steadily lowering cost per qualified lead.

Results